LA VIDA CROQA
EN Cracking new designwork for LA VIDA CROQA – something utterly crisp(y) ’n fresh out of the Lex & Turner kitchen. Croques were never thát tasty!
Basically everyone loves croque monsieurs. So the name had to be an ode to its delicious taste as well as to life itself. LA VIDA CROQA does not only refer to Ricky Martin’s world hit ‘Livin’ La Vida Loca’ but also reveals what they do: serve croqin’ hot croques.
Basically everyone loves croque monsieurs. So the name had to be an ode to its delicious taste as well as to life itself. LA VIDA CROQA does not only refer to Ricky Martin’s world hit ‘Livin’ La Vida Loca’ but also reveals what they do: serve croqin’ hot croques.
For the visual approach I went back in time and as a result I came up with a retro look and feel that would even strike the set pieces of That ’70s Show with a hungry feeling.
