https://hansgijbels.be HANS GIJBELS Mon, 23 Oct 2023 12:49:23 +0000 https://hansgijbels.be en https://hansgijbels.be/EhB-Schools-of-Arts Fri, 09 Sep 2022 10:55:40 +0000 HANS GIJBELS https://hansgijbels.be/EhB-Schools-of-Arts <img class="cover-img" src="https://freight.cargo.site/t/original/i/98ca04d960b2f285ec4349b3971cfafb91605f77905eef061de8f894aa73967b/EhB-Schools-of-Arts_Branded-by-Lex-and-Turner_Poster-series.jpg"> EhB Schools of Arts Identity designRebranding2021 Design project executed at Lex &amp; TurnerIn collaboration with Katrien Vandecruys EN Both RITCS (Royal Institute for Theatre, Cinema &amp; Sound) and KCB (Koninklijk Conservatorium Brussel) are renowned academies that have yielded some of Europe’s most incredible talent. As such, this project presented us L&amp;T with two different challenges:Revamp both brands’ visual appeal and presentation.Create a visual system that represents the brand architecture, logically connecting the different brands (Erasmushogeschool Brussels, RITCS and KCB). Concept and design by Lex &amp; TurnerProject description based on the EhB Schools of Arts case outline written by Ken Houben of Lex &amp; TurnerPhotos used in this project are courtesy of RITCS School of Arts, Koninklijk Conservatorium Brussel and/or their rightful owners <img src="https://freight.cargo.site/t/original/i/8398c62e4f9ab8286a29eafbff35b0de6da667c13961bedf25c1df6f0ead0969/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Logo-on-image.jpg"> <img src="https://freight.cargo.site/t/original/i/2eef2266b7b79dd613da5a2a993929cb163d43709b82965c0e20f0220bb94dda/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Logo-on-image.jpg"> Logos as starting pointWe decided to give the logos a little bit more personality and individuality while at the same time reinforcing the link between them. By turning the existing parent company logo (Erasmushogeschool Brussels) into a sort of ‘copyright symbol’, we created a subtle yet ever present visual connection. <img src="https://freight.cargo.site/t/original/i/4e7e481d513bdfeddd0c8871edaee374682f73dec56b491ec34d9354f22121d1/EhB-Schools-of-Arts_Branded-by-Lex-and-Turner_Brand-identity-guide_Main-logos.jpg"> <img src="https://files.cargocollective.com/c700603/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Initials.gif"> <img src="https://freight.cargo.site/t/original/i/bdedd9d1de8391b8b269bbd082eec6736d5e599af51b7ee6197f6ed81ed92d14/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Lightbox.jpg"> <img src="https://freight.cargo.site/t/original/i/30371f137967add4c758aa83c65994341fc342f519ccf10283e0e6fbf176d3b1/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Full-designation.jpg"> An evening outNext to RITCS’ brand identity, we were tasked to design two sub-logos for their own cinema and café. <img src="https://files.cargocollective.com/c700603/EhB-Schools-of-Arts_Cinema-RITCS-Cafe-_Branded-by-Lex-and-Turner_Logos.gif"> <img src="https://freight.cargo.site/t/original/i/a21b87fc82c2ce8fcb7214d940890e8c191dc68dd18dc1b3ea2192df81b5d555/EhB-Schools-of-Arts_RITCS-Cafe_Branded-by-Lex-and-Turner_Coaster.jpg"> <img src="https://freight.cargo.site/t/original/i/9e0a3eafeba2e84468be6480d6163a8fffff19c01267adc7dee2614d754c6aab/EhB-Schools-of-Arts_Cinema-RITCS_Branded-by-Lex-and-Turner_Visual.jpg"> PaletteContinuing the mission to balance out each school’s unique personality and the relationship between them, we selected several shared base colors and added a couple of unique ones to each as well. <img src="https://freight.cargo.site/t/original/i/62dfef94b69796a37490a3e08ccbfee46cb5736775e6539e3f70127cd7f8e3cb/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Poster.jpg"> <img src="https://freight.cargo.site/t/original/i/a30d263ac115fea28b1391880ad52f70578766769b28ade9f7f7d72b2080b0af/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Social-posts.jpg"> A rich duoThe burgundy and bronze for KCB evokes an appropriate regal feel and mentally connects to classic theatre surroundings and brass instrument sections. For RITCS, it’s a burst of yellow that accentuates their slightly more modern approach to the performing arts. <img src="https://freight.cargo.site/t/original/i/f988baf0a3dde3ac883aa3123dc076d397ae4deddb1d1c1634560f39f6a393fc/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Color-palette.jpg"> <img src="https://freight.cargo.site/t/original/i/0c1344553b4573c6b160c708a010bdb36c77873fd45982bf26d4fc0cba116165/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Alternate-logo.jpg"> <img src="https://freight.cargo.site/t/original/i/56b1abf5b967370086ed877fa194c3b823df17209b1fa713a0125ef258ee5ac7/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Tote-bag.jpg"> <img src="https://freight.cargo.site/t/original/i/c7dbea7bafad80735fac13dad08796c97bdf180d223a45a20857139827bebddd/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Color-palette.jpg"> Graphic elementsInspired by old school theatre tickets, we derived a set of abstract graphic elements that add a particular dynamic to the whole. <img src="https://freight.cargo.site/t/original/i/fff0630a3df010f6ee64a097d1a668997b6895838bd43e98a65a51c599257afa/EhB-Schools-of-Arts_Branded-by-Lex-and-Turner_Ticket-silhouettes.jpg"> <img src="https://freight.cargo.site/t/original/i/0443e0c1ecffd9475b91bcd0c9b595512e5e54a3e8ae97ee38e27ad64456bb36/EhB-Schools-of-Arts_Cinema-RITCS_Branded-by-Lex-and-Turner_City-billboard.jpg"> <img src="https://freight.cargo.site/t/original/i/834a8697cdf8605f6e2e475da551ccfbf64761e5f8e2bb36ed86f80433791405/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Imagery-on-ticket.jpg"> <img src="https://freight.cargo.site/t/original/i/2a864af0989a4b95da4f5eb8491254a2837b50102353cc6af6e6eff37f24808f/EhB-Schools-of-Arts_Cinema-RITCS_Branded-by-Lex-and-Turner_Ticket.jpg"> <img src="https://freight.cargo.site/t/original/i/ab49dd4678db41f27b67848c2b770d332ba04b4eb32f7ddd2399ab196e6a78ae/EhB-Schools-of-Arts_Branded-by-Lex-and-Turner_Graphic-elements.jpg"> <img src="https://freight.cargo.site/t/original/i/b03f63733683b6867700e320ec546a56e81a7cc783ce65f31e5d715a39196b1b/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Brand-identity-guide_Use-of-graphic-elements.jpg"> <img src="https://freight.cargo.site/t/original/i/123082870681d1c530e8f2e617227474bb1423a3bb601c2223bbee06140efc58/EhB-Schools-of-Arts_Cinema-RITCS_Branded-by-Lex-and-Turner_Advertisement.jpg"> <img src="https://freight.cargo.site/t/original/i/3994d67ab4c556cde0431a165cd191189030996d970158491bb4549902b96cde/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Folded-brochure.jpg"> <img src="https://freight.cargo.site/t/original/i/0ad535321881dc19c9ce34ad5600cf48d8d75545aed1e0ea5bbac021957029a2/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Unfolded-brochure.jpg"> <img src="https://freight.cargo.site/t/original/i/e0a496c09726286b2509f8e9e25b297d02e3109dd93b62c07df5fdaa475b00d5/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Quad-fold-brochure.jpg"> Decorative typographyBoth brands make use of typographic accents, finding unison in approach. Yet each has its own unique style. For RITCS I even designed a unique regular/dynamic letter and numeric set. <img src="https://freight.cargo.site/t/original/i/0676c52fd05f9e403effb2aa236fa9ee1e268b3fe7f7da191b7a7370df3ca7be/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Dynamic-alphabet.jpg"> <img src="https://freight.cargo.site/t/original/i/eaf06792ee256a868bdb40c48e72560d216648ccdcaec50332d854cdac764a22/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Booklet.jpg"> <img src="https://freight.cargo.site/t/original/i/c92cf0055acc03f7626c84069416b5c551437282753ec944ac9919661851bb98/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Regular-alphabet.jpg"> <img src="https://freight.cargo.site/t/original/i/74125137578654167b4a5a9b1bba427318955a5387a76959dde019f575021137/EhB-Schools-of-Arts_Branded-by-Lex-and-Turner_Flags.jpg"> <img src="https://freight.cargo.site/t/original/i/79c55e26eeb6fd7f065432cd16ae6375c7e27a3ea1b448efc002a6b02d3ed8d5/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Typography_Gza.jpg"> <img src="https://freight.cargo.site/t/original/i/2727b1cea15b1ace8063a5da2e5623cd3ac3789ef3313179a423f9bf1650587a/EhB-Schools-of-Arts_Branded-by-Lex-and-Turner_Calendar.jpg"> <img src="https://freight.cargo.site/t/original/i/819a6f7176304acc0b9c6b4032c6de4b3d678080dac26fc6a3b70bef5e00fbda/EhB-Schools-of-Arts_Cinema-RITCS_Branded-by-Lex-and-Turner_Dynamic-letters.jpg"> <img src="https://freight.cargo.site/t/original/i/15f04238a2227579251ec0214b3a1979f4fb9c8640b83d7b1dee1be9252f7231/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Poster-in-frame.jpg"> <img src="https://freight.cargo.site/t/original/i/df1642dacee97e636a5c6b16cab37e8d10ac30671d78347c82132f709344567f/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Brand-identity-guide_Dynamic-alphabet.jpg"> <img src="https://freight.cargo.site/t/original/i/8c5c46894bf7ba55b6fc2161f7036b0239c9811ca2218429d5ef0c98ed570c70/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Front-based-on-grid.jpg"> <img src="https://freight.cargo.site/t/original/i/98d020d1960d35589920b236b088298ba496c630f4ec1b3500b2f043d108ec08/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Tote-bag.jpg"> <img src="https://freight.cargo.site/t/original/i/e4da070e8f9a5791eb56bccdde64a3832c8b6e51cf512dbe151dfa2aff03e7dc/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Social-posts.jpg"> UpfrontSo, in 2021 Lex &amp; Turner was asked to pitch a branding proposal for the two Schools of Arts of Erasmushogeschool Brussels. RITCS and KCB were presented a couple of visual concepts that eventually led to the brand they’re thriving with today.Heres a brief overview of some of the initial designs and logo proposals I laid my hand on back then. <img src="https://freight.cargo.site/t/original/i/45f86f8378d8bcedcdff08e1684a02a9f7d883486700eb05ad49e91f5bc2faeb/EhB-Schools-of-Arts_Branded-by-Lex-and-Turner_Proposal_Logo-overview.jpg"> <img src="https://freight.cargo.site/t/original/i/7f3f4ac6f69974e8246fac03486db7421f2c9c04ea9b561c957dde235bd8a530/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Proposal_Tri-fold-brochure.jpg"> <img src="https://freight.cargo.site/t/original/i/47cb34d9d9982d2739d55958bbd96b2ca32a5bdf95c4c6de3ad520e35f605ab5/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Proposal_Vibrant-pattern.jpg"> <img src="https://freight.cargo.site/t/original/i/4cc9e8a49adfc6971fdc1d8199893b3db9b81fdc6f13db1e1fffb29510048436/EhB-Schools-of-Arts_Cinema-RITCS_Branded-by-Lex-and-Turner_Proposal_Metro-advertisement.jpg"> <img src="https://freight.cargo.site/t/original/i/e6ee7a692a2c874f16d42380442064aa3ab82b50b601d6a5e5f34dc6ab31ef33/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Proposal_Imagery-with-vibrant-pattern.jpg"> <img src="https://freight.cargo.site/t/original/i/272639958584d72f5b4d585e7d2fbcb2f6db6aafee7a3808e53dfb6489890c65/EhB-Schools-of-Arts_Branded-by-Lex-and-Turner_Proposal_Pin.jpg"> <img src="https://freight.cargo.site/t/original/i/a0f3bd0af3f82f14f63c99898bd283fdb6432ad4a690b15443a2d1cceeb44157/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Proposal_Website.jpg"> <img src="https://freight.cargo.site/t/original/i/093c66381250ad7e572489ddf63d8ab31090eb6ae9926162fae55f15aa03224f/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Proposal_Poster.jpg"> <img src="https://freight.cargo.site/t/original/i/0fcfc151d671d285c411e34b79353a5983758d9f454b3a07bab4d1ee195cd076/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Proposal_Instagram-post-on-mobile.jpg"> <img src="https://freight.cargo.site/t/original/i/a6537c14fbe798ad6d8b7c5d8e583a98a9247da028326fe34e0aaf4436c8c4bd/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Proposal_Building-blocks.jpg"> <img src="https://freight.cargo.site/t/original/i/10c7065f27fb7895b942837f2669469308ae7b7601eb710f4c1f5eee344737b7/EhB-Schools-of-Arts_Cinema-RITCS_Branded-by-Lex-and-Turner_Proposal_Visual.jpg"> <img src="https://freight.cargo.site/t/original/i/66f03a8bd9c44508fbc02b604f8fd3df81752cf2a19d703fd5db03ffa9ae789f/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Proposal_Logo-on-imagery.jpg"> <img src="https://freight.cargo.site/t/original/i/0c24e453ab1c268049394819f9565683be5ab904c21da8350b5f7d7af5f6f16b/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Proposal_Tote-bag.jpg"> <img src="https://freight.cargo.site/t/original/i/c18a53ca0f0295c96dc6a66dd04c17a7d5b81cbf7445b59bf7ee3c1973ea5118/EhB-Schools-of-Arts_KCB_Branded-by-Lex-and-Turner_Proposal_Yearbook.jpg"> <img src="https://freight.cargo.site/t/original/i/2522ee13d43dcf75d10db4337bc6394a9dd2de62cedc11d4746389dae98c3ff7/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Proposal_Logo-on-color.jpg"> <img src="https://freight.cargo.site/t/original/i/585726036a8f4a503be24b9b28be5be2007d7720e78ac6d5ed0e49781417f733/EhB-Schools-of-Arts_RITCS_Branded-by-Lex-and-Turner_Proposal_Guide.jpg"> <img src="https://freight.cargo.site/t/original/i/3b429652da0b7b9d1c9f3f017258e5bd6d44c9359d7036eef358f6bacd100245/EhB-Schools-of-Arts_Cinema-RITCS_Branded-by-Lex-and-Turner_Proposal_Folded-flyer.jpg"> Next up All projects https://hansgijbels.be/CHT-Cultuurhuis-Tessenderlo Mon, 23 Oct 2023 12:49:23 +0000 HANS GIJBELS https://hansgijbels.be/CHT-Cultuurhuis-Tessenderlo Still loading Vivid, bold and playful – this reimagining of CHT’s visual identity will leave you spellbound. Curious? Let’s peek behind the curtain. Identity designRebranding2023 Next up All projects https://hansgijbels.be/HOUTSNEDE Sat, 10 Sep 2022 13:41:13 +0000 HANS GIJBELS https://hansgijbels.be/HOUTSNEDE <img class="cover-img" src="https://freight.cargo.site/t/original/i/6ebd723c5d0b955ed29a4a49ee8f66b39979858e38e0b80b1d0c74a818e3b07e/HOUTSNEDE_Expo-Frans-Masereel_Branded-by-Lex-and-Turner_Postcard.jpg"> HOUTSNEDE Cultural design2022 Design project executed at Lex &amp; Turner EN Graphic campaign work for the exhibition HOUTSNEDE (Dutch for ‘woodcut’) – Frans Masereel in dialogue with Caroline Coolen, Tom Liekens &amp; Camille Dufour. An initiative of the Heritage Department of the Provincial Centre for Cultural Heritage in Limburg and curators Herman Maes and Marc Milissen. This to mark the fiftieth anniversary of the passing of Frans Masereel (1889 – 1972), one of Belgians most important graphic artists of the twintieth century. Not only were Masereel’s unique woodcuts exhibited, so were these of the three contemporary artists involved who, like Masereel, apply the woodcut printmaking technique in their work.I designed all graphic elaborations for this exhibition including an invitation with custom envelope, a flyer and poster, an exhibition booklet as well as an info panel which was to be seen at the start of the expo in the church of the Béguinage in Sint-Truiden (province of Limburg, BE). Concept and design by Lex &amp; Turner <img src="https://freight.cargo.site/t/original/i/12d4394ee641d421f6a579a1a4453fa0a73dcb23318fbb20f67dc29b432beafd/HOUTSNEDE_Expo-Frans-Masereel_Branded-by-Lex-and-Turner_Artwork.jpg"> <img src="https://freight.cargo.site/t/original/i/e82a4d6900bd1544bcf15866eac0e8bf5fe2fbb61f45c0b9f93ad17b6e74c37d/HOUTSNEDE_Expo-Frans-Masereel_Branded-by-Lex-and-Turner_Information-sign.jpg"> <img src="https://freight.cargo.site/t/original/i/a12e36997f2f244d5e076f19c1fad9a19b48d79f900a6c2fd7b413755bc32a95/HOUTSNEDE_Expo-Frans-Masereel_Branded-by-Lex-and-Turner_Accordion-fold-brochure.jpg"> <img src="https://freight.cargo.site/t/original/i/77129b6420322aedd4af3d87be0af0ca80ab33ea741cd2c7bd329055e27f8823/HOUTSNEDE_Expo-Frans-Masereel_Branded-by-Lex-and-Turner_Card.jpg"> <img src="https://freight.cargo.site/t/original/i/c517488b883a3d4acdfbbc7d61bdcf6c4eb0c5645a66335f398c06125c9fbd46/HOUTSNEDE_Expo-Frans-Masereel_Branded-by-Lex-and-Turner_Invitation-and-envelope.jpg"> <img src="https://freight.cargo.site/t/original/i/462863b547b9573184f2604c8e34864af9196e94b388a0f98df25158ddb5e8d6/HOUTSNEDE_Expo-Frans-Masereel_Branded-by-Lex-and-Turner_Poster.jpg"> <img src="https://freight.cargo.site/t/original/i/a8a10edd7a47c1ab692a4f09cf97356c0e3e5a7c5b20da2f6727de5345031c41/HOUTSNEDE_Expo-Frans-Masereel_Branded-by-Lex-and-Turner_Envelope-with-invitation.jpg"> Next up All projects https://hansgijbels.be/Smile-Safari Fri, 09 Sep 2022 12:09:54 +0000 HANS GIJBELS https://hansgijbels.be/Smile-Safari Smile Safari Identity designRebranding2022 Design project executed at Lex &amp; TurnerIn collaboration with Katrien Vandecruys EN Smile Safari is, so to speak, at the forefront of ‘social media and smartphone tourism’. As such, they offer a captivating experience along several — sometimes ludic — decors in which visitors can take their most social media-worthy photos and videos. Yet it can’t all be sunshine and rainbows: as a growing company, they ran into several specific issues. They had no clear visual system, leading to their growing base of employees to start freestyling with whatever was available. Concept and design by Lex &amp; TurnerProject description based on the Smile Safari case outline written by Ken Houben of Lex &amp; TurnerPhotos used in this project are courtesy of Smile Safari and/or their rightful owners <img src="https://freight.cargo.site/t/original/i/44c2edac3f52312797301388ccd2e6d1185f4f7da4c4d176194e419945a56cef/Smile-Safari_Branded-by-Lex-and-Turner_Logo-on-color.jpg"> <img src="https://freight.cargo.site/t/original/i/0cc57acabb44a6fb37d1008b1200b5a7e2c36bc92969a98bb70583155b2cb037/Smile-Safari_Branded-by-Lex-and-Turner_Flags.jpg"> LogoThe client was clear and adamant: the old logo stays. Nevertheless I worked on two optional redesigns, and guess what: they changed their mind! <img src="https://freight.cargo.site/t/original/i/b325473d240a2bfafedb0fe0e7167b1b99bbdfc91d146a91333246e37de3aaac/Smile-Safari_Branded-by-Lex-and-Turner_Logo-transformation.jpg"> <img src="https://freight.cargo.site/t/original/i/97c9ca7202115496ac19f8af445d8d6a9160db2b657c64773e9e01b0123fadc6/Smile-Safari_Branded-by-Lex-and-Turner_Cotton-bag.jpg"> <img src="https://freight.cargo.site/t/original/i/bda8f87c7b0be31e6ed1ec85eebf563389016224dfaad168b5549ab38f61d7c5/Smile-Safari_Branded-by-Lex-and-Turner_Sweatshirt.jpg"> <img src="https://freight.cargo.site/t/original/i/e694c1942f2cf0f0e753b0e8f6451db49500d068626c6fd9de8440acfec22b24/Smile-Safari_Branded-by-Lex-and-Turner_Alternate-logo-with-location.jpg"> <img src="https://freight.cargo.site/t/original/i/498fac948f00d8cfea17b9e0e339c3c468ece5fa03ea1e61b5af016f1f30ae86/Smile-Safari_Branded-by-Lex-and-Turner_Alternate-icon-elements.jpg"> <img src="https://freight.cargo.site/t/original/i/df0a150ab4a803fb56ec2c6e2bddacd61b927f5367a03b8e3fa7d5913e67b31b/Smile-Safari_Branded-by-Lex-and-Turner_Pin.jpg"> SmileThe people at Smile Safari were fond of the mouth, smile and eyes. However, the former logo didn’t always work on different scales and formats. As a solution to that, the elements were incorporated as a typographic treatment into the wordmark. <img src="https://freight.cargo.site/t/original/i/2c679e4f73d21badca36ca3cb697d3050b0d75a738dedcaf8fc7203d94134a04/Smile-Safari_Branded-by-Lex-and-Turner_Highlight-in-logo.jpg"> <img src="https://freight.cargo.site/t/original/i/cb2837ec182d925f0d7b0cc651bdc9991f7c12b2e6bfffcc9212272d1207c481/Smile-Safari_Branded-by-Lex-and-Turner_Pen.jpg"> <img src="https://freight.cargo.site/t/original/i/4057abbb588ff2ff35b39e6708261f613d3e6166a569f0eb980d186aa6e0499d/Smile-Safari_Branded-by-Lex-and-Turner_Logo-with-location.jpg"> <img src="https://freight.cargo.site/t/original/i/ced83849a010ef99b9d1c950f508ad7de0085507e1b2a5cd3aec4658e304238d/Smile-Safari_Branded-by-Lex-and-Turner_City-advertisement.jpg"> <img src="https://freight.cargo.site/t/original/i/549d7fb90060ced047859dbbd9a31740a18ece70303bf612b7c13d4a78074126/Smile-Safari_Branded-by-Lex-and-Turner_Tote-bag.jpg"> <img src="https://freight.cargo.site/t/original/i/bfed403df9257069d325615e1036f7f37de6a5cc8ac149e3e3ed6ce751e73123/Smile-Safari_Branded-by-Lex-and-Turner_Imagery-with-parallax.jpg"> <img src="https://freight.cargo.site/t/original/i/0714df73be5a50ea57e9c8cf1c4064f26fc2eb42201e97833ecc8e286c92d17b/Smile-Safari_Branded-by-Lex-and-Turner_Icon.jpg"> <img src="https://freight.cargo.site/t/original/i/0b52c941e6ac035a30bb27c4e778a603af68c0891975fd7da618dba5a8e6cb3a/Smile-Safari_Branded-by-Lex-and-Turner_Panel-advertisement.jpg"> Colors and patternsSmile Safari is a — or perhaps thé most — colorful place. So they needed color! Cuz it’s time to smile. A thoughtfully selected palette conveys the vibrancy of Smile Safari. On top of that, three typefaces were chosen that work in unison to emphasize the spectacle that is Smile Safari. Oh, and patterns please! <img src="https://freight.cargo.site/t/original/i/fd18eb21326024b06e4f11e96d3c732a841cef5e8a2525f55fd701cfd5e76c65/Smile-Safari_Branded-by-Lex-and-Turner_Color-palette.jpg"> <img src="https://freight.cargo.site/t/original/i/f2d8b82ab5f26177843101657f57b8595f82b3aa1e08a7461cef17f519023838/Smile-Safari_Branded-by-Lex-and-Turner_Visual-on-mobile.jpg"> <img src="https://freight.cargo.site/t/original/i/512bf0395a92d8f74019a38f57f7be5e739ada33519ba04855e968bb1eccddf7/Smile-Safari_Branded-by-Lex-and-Turner_Billboard.jpg"> <img src="https://freight.cargo.site/t/original/i/1a76c2a6ce11e24d7ddb25e051a303ef7bf0af561ceff8337b4b63cdabf8c79e/Smile-Safari_Branded-by-Lex-and-Turner_Poster-series.jpg"> <img src="https://freight.cargo.site/t/original/i/5f0f964ea37ed07b8ac7742271724ab28e186f4229cac3b099b62b10fddfb628/Smile-Safari_Branded-by-Lex-and-Turner_Social-media.jpg"> <img src="https://freight.cargo.site/t/original/i/781951aa6c742110a92ebfa497812969f97ff54fcf7e86696bc2a85d4cf480bb/Smile-Safari_Branded-by-Lex-and-Turner_Advertisement.jpg"> <img src="https://freight.cargo.site/t/original/i/8d41c4b2b39176346993a4e0fbf7a9fa2f5f1a7b3f42f96d3d67cf7f03d58ede/Smile-Safari_Branded-by-Lex-and-Turner_Identification.jpg"> <img src="https://freight.cargo.site/t/original/i/7755273a80c9d4114fb428a1abe418d97169b22e7c8399daf1d65699e840b309/Smile-Safari_Branded-by-Lex-and-Turner_Typography_New-Kansas.jpg"> <img src="https://freight.cargo.site/t/original/i/a2948a3492d18b02a98839e1f6a248aac4c9f0c2a4101e5563b928128338c07f/Smile-Safari_Branded-by-Lex-and-Turner_Typography_Blitz-Script.jpg"> <img src="https://freight.cargo.site/t/original/i/73ee2d62d862b9da0c74c74b3f95cb0a58c5734bf03943c521d12bac20f1316d/Smile-Safari_Branded-by-Lex-and-Turner_Use-of-pattern.jpg"> <img src="https://freight.cargo.site/t/original/i/7cfbde1d0c4804725dd6ef03cf534076371fb71eea14be341e0444bfad433657/Smile-Safari_Branded-by-Lex-and-Turner_Typography_DM-Sans.jpg"> <img src="https://freight.cargo.site/t/original/i/530b689f4b904a13a9f521b003a850fb76f39e1a296f796a5831b1736c24a63a/Smile-Safari_Branded-by-Lex-and-Turner_Clock.jpg"> <img src="https://freight.cargo.site/t/original/i/2ff5c446fed64eaaf4d74cf6676bd0b678ff34ab6cf8624786ffbd7119330a0f/Smile-Safari_Branded-by-Lex-and-Turner_Typography.jpg"> <img src="https://freight.cargo.site/t/original/i/f3a84db3d185320e5a3670fbd250e900df6151dc2767962e4da44e4fbc7cb9b6/Smile-Safari_Branded-by-Lex-and-Turner_Guide.jpg"> <img src="https://freight.cargo.site/t/original/i/1d6c6ba01c57503deb4186d59ed70a398e587b10a78ffe5d83614434067ec48a/Smile-Safari_Branded-by-Lex-and-Turner_Bag.jpg"> <img src="https://freight.cargo.site/t/original/i/8f86623f438aee024a5d9837136f688895859be04d154119da6528e7e17c570d/Smile-Safari_Smile-Saloon_Branded-by-Lex-and-Turner_Icon.jpg"> Smile SaloonA sub-brand was created for their own snackbar named Smile Saloon. <img src="https://freight.cargo.site/t/original/i/dfff908fbdf167a145f1455ad9ab3c5031f292aae1c49301e71ca55f6ca48f67/Smile-Safari_Smile-Saloon_Branded-by-Lex-and-Turner_Highlight-in-logo.jpg"> <img src="https://freight.cargo.site/t/original/i/6dcfb6f7021a0aff692250f3d6d7fa5cccc1c58759bebe9fdf98ad94ad098efb/Smile-Safari_Smile-Saloon_Branded-by-Lex-and-Turner_Burger-and-juice.jpg"> <img src="https://freight.cargo.site/t/original/i/32260b5b43fff8a446420b111b6448c24d55212df5ec357b7bf59256493277c1/Smile-Safari_Smile-Saloon_Branded-by-Lex-and-Turner_Logo-variant-on-color.jpg"> <img src="https://freight.cargo.site/t/original/i/f8ecdef551a56fbcebbd221ae502fd026b1d81163ec37be6d918f1a7973c4f37/Smile-Safari_Smile-Saloon_Branded-by-Lex-and-Turner_Logo-on-color.jpg"> <img src="https://freight.cargo.site/t/original/i/e97d7db1cb97d2cf952644e25f05aadab98d9a5a7cb1c6e5aa1cf000f0fde26a/Smile-Safari_Smile-Saloon_Branded-by-Lex-and-Turner_Salad-box.jpg"> <img src="https://freight.cargo.site/t/original/i/ff9e972e3ce67ebcac5d4400704ffb6d7b136ac470a97e0bd4cb8dbbacd07a4b/Smile-Safari_Smile-Saloon_Branded-by-Lex-and-Turner_Paper-cup.jpg"> Next up All projects https://hansgijbels.be/PIZZORI Mon, 23 Oct 2023 11:56:22 +0000 HANS GIJBELS https://hansgijbels.be/PIZZORI Still loading A sliced and spiced up brand concept nearly ready to be served. Get a taste of PIZZORI now! Identity designBranding2022 Next up All projects https://hansgijbels.be/Confibelle Thu, 08 Sep 2022 13:27:34 +0000 HANS GIJBELS https://hansgijbels.be/Confibelle <img class="cover-img" src="https://freight.cargo.site/t/original/i/af8e291f4c27f711a8e90b252a2475fca53baea7c25c74f14b0ecdb96d3ae7e3/Confibelle_Branded-by-Lex-and-Turner_Business-card-with-pen.jpg"> Confibelle Identity designBranding2022 Design project executed at Lex &amp; Turner EN Confibelle is Isabelle (van Kessel) and vice versa. Her mission is to advise and assist homeowners so that they can rent out their property as carefree as possible. Our L&amp;T mission: to make Confibelle stand out as a syndicator in the real estate world. Copy, concept and design by Lex &amp; TurnerProject description based on the Confibelle case outline written by Ken Houben of Lex &amp; TurnerPhotography by Liesje BrockleyAnimated logo by Nina Mertz <img src="https://freight.cargo.site/t/original/i/93eed15b4aaaf7e0d864516879e9dbbfe45d13715e180d2f69699a86991c8801/Confibelle_Branded-by-Lex-and-Turner_Logo.jpg"> <img src="https://freight.cargo.site/t/original/i/a98046afaa2cbf3695e12053f0136d5057e8aeb55c1e79943df283f00b02aa8b/Confibelle_Branded-by-Lex-and-Turner_Logo-on-color.jpg"> Build-upThe shapes of the logo symbolize the many different challenges and types of people the trustee faces. Confibelle is the unifying factor between all these separate elements. Isabelle ensures that everyone is looking in the same direction. <img src="https://freight.cargo.site/t/original/i/46010cf4b16e5382699dd743ddf12a2663ce3a4e587e570c7d779f9376fa3d91/Confibelle_Branded-by-Lex-and-Turner_Shapes.jpg"> <img src="https://freight.cargo.site/t/original/i/56572a2929c9a9c685861ed044fdee831a5a7b5a4f35be1dfad34dd44a3cabf3/Confibelle_Branded-by-Lex-and-Turner_Keychain.jpg"> Look and feelIsabelle is hands-on and incisive in her work. But at the same time she shows great empathy for her customers. With a green, brownish and creamy color combination we emphasize Confibelle as being different from the others, but still competent and professional. The overall focus lays on the warm, empathetic character of the company. <img src="https://freight.cargo.site/t/original/i/c3900fb061562caa4b4bbd7de8555cd8a3a5bc2c7fb7d5f24f48093013a18ec9/Confibelle_Branded-by-Lex-and-Turner_Keywords.jpg"> <img src="https://freight.cargo.site/t/original/i/33262cb43d0e971941ced9f2793c598565b57b8a7e6a0dff7b6f8df5d44770c9/Confibelle_Branded-by-Lex-and-Turner_Color-palette.jpg"> <img src="https://freight.cargo.site/t/original/i/ad88b9d1148caa37110dfcfdcdd6f468cf103f46c4ed33a7983c9d8671604d44/Confibelle_Branded-by-Lex-and-Turner_Business-card.jpg"> <img src="https://freight.cargo.site/t/original/i/01b567e355d5044a0f52aa3313b6b2d1f0186dbc8aeee9e4aa55280742148607/Confibelle_Branded-by-Lex-and-Turner_Stationery.jpg"> <img src="https://freight.cargo.site/t/original/i/09997c4baca8a27e70a734950b178586034f3e8fdc0f9bd932a4556f71e4a876/Confibelle_Branded-by-Lex-and-Turner_Typography.jpg"> <img src="https://freight.cargo.site/t/original/i/c09f81e058289a050fcbb6be7c282462e8443594ce88f2ca8a4945f379965aa4/Confibelle_Branded-by-Lex-and-Turner_Door-hanger.jpg"> <img src="https://freight.cargo.site/t/original/i/3c2efa8b9435916aef202a056f18ca77327ad452f79aecda95fe4faccfc4257a/Confibelle_Branded-by-Lex-and-Turner_Card-with-envelope.jpg"> <img src="https://freight.cargo.site/t/original/i/30ad76aa1bc66fdd3885dc95f51cbd2c2047d97214b9cc8349b95e1f54839fc8/Confibelle_Branded-by-Lex-and-Turner_Flags.jpg"> <img src="https://freight.cargo.site/t/original/i/f81fd9a6b56669953dc6e4bf2fce52a51c97c8f7a32d74d7bfec699c79d8766a/Confibelle_Branded-by-Lex-and-Turner_Brochure.jpg"> ToneToday, Confibelle is a one-woman show. But Isabelle wants to change that. Fast. The challenge was to create a warm, accessible branding. But one that at the same time exudes the expertise and confidence of a player the industry must take into account. <img src="https://freight.cargo.site/t/original/i/403e4ad6a2c54faad39834620aac86d6c14e85a4cb93792927e2fa197d55aa63/Confibelle_Branded-by-Lex-and-Turner_Notepad.jpg"> <img src="https://freight.cargo.site/t/original/i/c086006bc2335e89d4721f753d0681b9727d0c0a653524bb718d4e0858c1e6b5/Confibelle_Branded-by-Lex-and-Turner_Instagram-posts.jpg"> <img src="https://freight.cargo.site/t/original/i/54f530eca190b8c491de8aef12c886c18151b83af642dca3c236317650d82299/Confibelle_Branded-by-Lex-and-Turner_Notebooks.jpg"> <img src="https://freight.cargo.site/t/original/i/a568c4423af225d1e8d5aaf08fff46f248a7606bbfb6d34d966e266a8910dd0b/Confibelle_Branded-by-Lex-and-Turner_Letterhead.jpg"> <img src="https://freight.cargo.site/t/original/i/ebdbf5fe258e48b08e298528e36eca43021860156e3cb01e345cf9ad0485a07e/Confibelle_Branded-by-Lex-and-Turner_Website.jpg"> <img src="https://freight.cargo.site/t/original/i/b9e80abfb9c2abd720e0a876313a4f498777712922c6d24bebf4c210b1259697/Confibelle_Branded-by-Lex-and-Turner_Visual.jpg"> <img src="https://freight.cargo.site/t/original/i/0fec6c6afb757db98e49e091482c6a587d59212b32b934150dc213f17e081b17/Confibelle_Branded-by-Lex-and-Turner_Two-fold.jpg"> <img src="https://freight.cargo.site/t/original/i/4b355334f0c60c982c18f072a6fafcb572f03b1b5f4a8825cffa886efd64e8d0/Confibelle_Branded-by-Lex-and-Turner_Tote-bag.jpg"> Next up All projects https://hansgijbels.be/LA-VIDA-CROQA Sat, 10 Sep 2022 14:10:40 +0000 HANS GIJBELS https://hansgijbels.be/LA-VIDA-CROQA <img class="cover-img" src="https://freight.cargo.site/t/original/i/ad03d37c87f53e6bcafa2f115a4779f829221ab939d04496784008c61ab34199/LA-VIDA-CROQA_Branded-by-Lex-and-Turner_Outdoor-posters.jpg"> LA VIDA CROQA Identity designBranding2022 Design project executed at Lex &amp; Turner EN Cracking new designwork for LA VIDA CROQA – something utterly crisp(y) ’n fresh out of the Lex &amp; Turner kitchen. Croques were never thát tasty!Basically everyone loves croque monsieurs. So the name had to be an ode to its delicious taste as well as to life itself. LA VIDA CROQA does not only refer to Ricky Martin’s world hit ‘Livin’ La Vida Loca’ but also reveals what they do: serve croqin’ hot croques. Concept, naming and design by Lex &amp; TurnerProject description based on the LA VIDA CROQA case outline written by Ken Houben of Lex &amp; Turner <img src="https://freight.cargo.site/t/original/i/97e73bca8f2c81d288e57ecf83f8aa20f4b07093bb73cbcc6e1e2d669ec33ecf/LA-VIDA-CROQA_Branded-by-Lex-and-Turner_Logo-in-color.jpg"> <img src="https://freight.cargo.site/t/original/i/c729fd781caa2a0809b7d36a694a04aafb91e93916a92c58116c06ffee6bafa8/LA-VIDA-CROQA_Branded-by-Lex-and-Turner_Toasty.jpg"> <img src="https://freight.cargo.site/t/original/i/0888d31e0e25ff00274d468c8e4a10fcbc3ef9679b8aa9a61939184ee514ff0b/LA-VIDA-CROQA_Branded-by-Lex-and-Turner_Color-palette.jpg"> <img src="https://freight.cargo.site/t/original/i/f83df8e9eda99d75742b4ab7508c418e00a2c490f9abdc022341c2fa23bc8d26/LA-VIDA-CROQA_Branded-by-Lex-and-Turner_Logo-on-color.jpg"> RetrofiedFor the visual approach I went back in time and as a result I came up with a retro look and feel that would even strike the set pieces of That ’70s Show with a hungry feeling. <img src="https://freight.cargo.site/t/original/i/80ebcced960d8217c66c8626f65d4835f0d48fbfacada5c511e6da71b64eeb7d/LA-VIDA-CROQA_Branded-by-Lex-and-Turner_Outdoor-sign.jpg"> <img src="https://freight.cargo.site/t/original/i/24083e713e8e3867cae0209cc6f5052e26301be459dbf0fefbd383e30000cb01/LA-VIDA-CROQA_Branded-by-Lex-and-Turner_Toasted-visual.jpg"> <img src="https://freight.cargo.site/t/original/i/37d4cc93edd3db82ddb081147961fbec72ae66f00a18f5b2c2c60c4729a3b519/LA-VIDA-CROQA_Branded-by-Lex-and-Turner_Imagery.jpg"> <img src="https://freight.cargo.site/t/original/i/9f8f3f46d62e1a1942802d7565fbf64393ad7da82f4f709ee4604639f0d1b72d/LA-VIDA-CROQA_Branded-by-Lex-and-Turner_Announcement.jpg"> <img src="https://freight.cargo.site/t/original/i/b701bedead65a434fdf25988c9accbb4980041d55150ac99c6ba4f8d35404675/LA-VIDA-CROQA_Branded-by-Lex-and-Turner_Wrinkled-packaging.jpg"> <img src="https://freight.cargo.site/t/original/i/4443949d2ed7c50f1b297c420a289f6b7bbbee305135963f9aea0a5e885f68fd/LA-VIDA-CROQA_Branded-by-Lex-and-Turner_Plate.jpg"> <img src="https://freight.cargo.site/t/original/i/fd6fcf47173989b911db79d092f1f25f40d770146f002ecb97f4fffe1c7c75e0/LA-VIDA-CROQA_Branded-by-Lex-and-Turner_Cup-with-straw.jpg"> <img src="https://freight.cargo.site/t/original/i/e38627415e6e18ab9c04e9ba394014b660a0be43a3f3dd955e6d1e7123e7a225/LA-VIDA-CROQA_Branded-by-Lex-and-Turner_Croq-M-Like-Its-Hot.jpg"> <img src="https://freight.cargo.site/t/original/i/aa3a3b4cafd0ad3499b713c185f30e34ee9502599cdd1c50e0aa9f7ed2da7c58/LA-VIDA-CROQA_Branded-by-Lex-and-Turner_Logo-overview.jpg"> Next up All projects https://hansgijbels.be/Dwaalzin Fri, 09 Sep 2022 13:24:29 +0000 HANS GIJBELS https://hansgijbels.be/Dwaalzin <img class="cover-img" src="https://freight.cargo.site/t/original/i/a0094e628280211b07f809c71f163e199188645ccd873f31edec32a94bcf5a6d/Dwaalzin_Branded-by-Lex-and-Turner_Tape.jpg"> Dwaalzin Identity designBranding2021 Design project executed at Lex &amp; Turner EN DeMens.nu (translated: TheHuman.now) is a humanistic non-profit organization that recently started a youth program. The objective? To build a new sub-brand where the youth department can thrive on its own. Copy, concept and design by Lex &amp; TurnerProject description based on the Dwaalzin case outline written by Ken Houben of Lex &amp; Turner <img src="https://files.cargocollective.com/c700603/Dwaalzin_Branded-by-Lex-and-Turner_Animated-logo.gif"> NamingThe client requested a brand name that would stand out, have a ring to it, and leave people wondering. Out of several concepts, colleagues Ken and Robin L&amp;T settled on the name Dwaalzin. <img src="https://freight.cargo.site/t/original/i/2d0dcab321257196c0f0b40057a7fc68307f4f1defa245d82f8ab60d0233e3e3/Dwaalzin_Branded-by-Lex-and-Turner_Logo-on-color_Black-on-Neon-Green.jpg"> <img src="https://freight.cargo.site/t/original/i/3e01725a1f481a8e0e39583be48233be3d7c89bc86de534ff845141e6581d512/Dwaalzin_Branded-by-Lex-and-Turner_Logo-on-color_Watermelon-on-Prussian-Blue.jpg"> <img src="https://freight.cargo.site/t/original/i/c6687ee5680ee086285d2451c2c7231ff1a088e11bc6374fb1757dccf22f9454/Dwaalzin_Branded-by-Lex-and-Turner_Visual.jpg"> WordmarkThe logo incorporates the same pixelated characteristic found throughout the visual system. It emphasizes the digital environment in which a lot of youth activities occur, with a nod to more retro-digi vibes. <img src="https://freight.cargo.site/t/original/i/50501e79daa89d7256f627bf9dcb033bb10003be4ce97f117df0e57133526d59/Dwaalzin_Branded-by-Lex-and-Turner_Lanyard.jpg"> <img src="https://freight.cargo.site/t/original/i/e46640fb15efa288ae060ef59bc4112191d7002678110c7fad25a146f57bc505/Dwaalzin_Branded-by-Lex-and-Turner_Outdoor-sign.jpg"> IconThe parent brand’s logo contained flames — a reference to the torch — a symbol of the freethinking humanists. For the youth brand, we took that flame and shook it around, again in a pixelated way. There’s subtle symbolism at play here: the youths are using the tools of the older generation, but they are rebelliously shaking things up.It made sense to continue along the line of the flame and incorporate the matchstick — quite literally a ‘baby torch’ — that similarly connects Dwaalzin to its parent brand. As a progressive movement, the youths are the match that lights the fire of change. <img src="https://freight.cargo.site/t/original/i/39617884c58e3cd7df0480b10914e939692aeb096a250415ce5fcded9b692a01/Dwaalzin_Branded-by-Lex-and-Turner_Pins.jpg"> <img src="https://freight.cargo.site/t/original/i/8b1f4662530b00b55202e0715c07f83fd829a5c19a40af1a99669db6e6d5450a/Dwaalzin_Branded-by-Lex-and-Turner_Icon.jpg"> <img src="https://freight.cargo.site/t/original/i/f114d25552678727e82f2928f9ba632c6003c0f097ca8b766dcf3abde190bfb5/Dwaalzin_Branded-by-Lex-and-Turner_Matchstick-box.jpg"> <img src="https://freight.cargo.site/t/original/i/65809242952086edb3fb521c09cd3a07a3e55f5701b1c7494df4088bca293395/Dwaalzin_Branded-by-Lex-and-Turner_Pixelated-imagery.jpg"> <img src="https://freight.cargo.site/t/original/i/19d25d3092c668ae4f1ddcfc621078712e7a426db6e6c67a45dffcd62bc57238/Dwaalzin_Branded-by-Lex-and-Turner_Tote-bag.jpg"> <img src="https://freight.cargo.site/t/original/i/7f061ccf1aa94f2bb098b6684759f0dc9d74c20ccdf915d3de211260ba5d8b4b/Dwaalzin_Branded-by-Lex-and-Turner_Podcast-on-mobile.jpg"> <img src="https://freight.cargo.site/t/original/i/c80ff1edc247298ee7a3dd2b0dc301fc12c86189461d1a321157d8a0f251549b/Dwaalzin_Branded-by-Lex-and-Turner_Neon-Green-shirt.jpg"> <img src="https://freight.cargo.site/t/original/i/3a1ded74bae36b999ab801efc5afba0c42d32511891f4f584f2827971a4fb991/Dwaalzin_Branded-by-Lex-and-Turner_Wristband.jpg"> ColorThe client’s brief regarding colors was quite intriguing: “you can use colors as long as it doesn’t look like something ‘made by adults for kids’”. That being said, I used bright colors that don’t look poppy but rather convey a punk attitude and reinforce the youthful desire for revolution. <img src="https://freight.cargo.site/t/original/i/930019134f80b9828e6e4011ce08e9d5042a75ebec0ef2c3f464355df3f13a05/Dwaalzin_Branded-by-Lex-and-Turner_Color-palette.jpg"> <img src="https://freight.cargo.site/t/original/i/f82f66bed3d2375cd7d903bf20b792d158ed42151c2fa23b4d5a0fd15bad63ef/Dwaalzin_Branded-by-Lex-and-Turner_Icon-overview.jpg"> <img src="https://freight.cargo.site/t/original/i/20517bc5bdc0e11257bd50f112ea014e83e21b093808a7913ae227826795a3fa/Dwaalzin_Branded-by-Lex-and-Turner_Website.jpg"> <img src="https://freight.cargo.site/t/original/i/043e4b52b788299686c9603119892310f100ddac7484d5855d20713b169e37de/Dwaalzin_Branded-by-Lex-and-Turner_Social-media.jpg"> <img src="https://freight.cargo.site/t/original/i/5dbee5f9feff1e00da0fbbadd4dc33419531f41955eb7c3ae74e026b49ffe8a9/Dwaalzin_Branded-by-Lex-and-Turner_Instagram-Stories.jpg"> Next up All projects https://hansgijbels.be/SAAMO Fri, 09 Sep 2022 14:36:59 +0000 HANS GIJBELS https://hansgijbels.be/SAAMO <img class="cover-img" src="https://freight.cargo.site/t/original/i/4912bae44241ec8e2bdc9de43cfba5e1138417a979efdd6a547433c631100853/SAAMO_Branded-by-Lex-and-Turner_Logo-pattern.jpg"> SAAMO Identity designRebranding2020 · 2021 Design project executed at Lex &amp; Turner EN The branding process for non-profit often differs from commercial enterprises. This was also the case for SAAMO – previously known as Samenlevingsopbouw. SAAMO is a conglomerate of many community development centers. As such, we had a manifold of people chime in on the process, each with their own ideas. Quite a challenge! Concept, naming and design by Lex &amp; TurnerProject description based on the SAAMO case outline written by Ken Houben of Lex &amp; TurnerPhotography by iso800Animated logo by Nina Mertz <img src="https://freight.cargo.site/t/original/i/1926c3c56053559bf6c579c166f8f71a96be45ab95435c047a04d7e550e5b147/SAAMO_Branded-by-Lex-and-Turner_Advertisement.jpg"> <img src="https://freight.cargo.site/t/original/i/2f44f4fd28b574930391c8330ae6cd75fd3fbd545d21e9245ad28400ca57e7a1/SAAMO_Branded-by-Lex-and-Turner_Logo-with-tagline_NL.jpg"> NamingSAAMO ran into issues with their name ‘Samenlevingsopbouw’ as a long and complex word. Moreover, their name was just an explanation of what they offered. Among dozens of names, the team settled on ‘SAAMO’ – a simple composition of parts of ‘Samenlevingsopbouw’. But now turned into a catchy, abstract and memorable name. <img src="https://freight.cargo.site/t/original/i/24ebab887a9f95fb749f1f29520d70b6340d9b7cb725582eea54efb47e2e2e79/SAAMO_Branded-by-Lex-and-Turner_Imagery.jpg"> <img src="https://freight.cargo.site/t/original/i/3ca2b0054e3210072c9bec84b64ee335e5b7b5859c78961806d842aff914e5d2/SAAMO_Branded-by-Lex-and-Turner_Business-card.jpg"> <img src="https://freight.cargo.site/t/original/i/5633f51d95d0c20a7c81d0b40a76096575732f733db9c2c6623fd1ccf2bdc08b/SAAMO_Branded-by-Lex-and-Turner_Pin.jpg"> <img src="https://freight.cargo.site/t/original/i/107d67e3fc21fd66c3548facb85fc891bfeefa3749b747d9a25b3d19cfe0ff2f/SAAMO_Branded-by-Lex-and-Turner_Roll-up-banner.jpg"> <img src="https://freight.cargo.site/t/original/i/7c778750df334dbfbd463f0659a7cdabce7b467ea3725d259f25ddee0fccd2e1/SAAMO_Branded-by-Lex-and-Turner_Taped-box.jpg"> <img src="https://freight.cargo.site/t/original/i/3494cfc5f80d3881bf03a5573548fa3ceee5b056b9dd94af57bd0cba498c0350/SAAMO_Branded-by-Lex-and-Turner_Lanyard-and-identification.jpg"> <img src="https://freight.cargo.site/t/original/i/17050579eee0a51b3cbce03cdf5f89a33a1440fa66c7bcb64acb4d2fa412d5e9/SAAMO_Branded-by-Lex-and-Turner_Website.jpg"> Visual conceptSAAMO, although catchy, perhaps sounded a little gentle. We balanced this out by adding a dose of toughness, leading to designing a tougher ‘brave warrior’ concept.The wordmark is literally constructed with separate building blocks, resulting in a logo boasting a powerful look.Using letter parts as graphic elements.With a warrior comes warpaint. With these marks SAAMO members transform into warriors. <img src="https://freight.cargo.site/t/original/i/e31b8cf6f7f74ea078968b1fc2e169085229b82d364f6ff7b683304bc3913d58/SAAMO_Branded-by-Lex-and-Turner_Brand-identity-guide_Use-of-basic-grid.jpg"> <img src="https://freight.cargo.site/t/original/i/4dace1c432b4b6b56f5e669e0d8851faec479fcfffc8a53576a6427def3a0c1c/SAAMO_Branded-by-Lex-and-Turner_Warrior-stripes.jpg"> <img src="https://freight.cargo.site/t/original/i/0ccfbabc7e607d59d2682dfe87c00f53ec04fe9c47cf91f1d206642c62b4ae0b/SAAMO_Branded-by-Lex-and-Turner_Stationery.jpg"> <img src="https://freight.cargo.site/t/original/i/110890b7e17c202745cb3cab1cba12bdb4ea0ce9221f97868c8e651211379419/SAAMO_Branded-by-Lex-and-Turner_Large-advertisement.jpg"> Brand architectureDuring the past decades, new SAAMO projects had often turned into brands of their own. Leaving their portfolio cluttered with over one hundred sub-brands, to the detriment of their overarching identity. To combat this, we created a simplified system and educated the client on the importance of recognizability, showing them that many project brands made more sense as baselines. <img src="https://freight.cargo.site/t/original/i/134ec2f736d3715bd8be60d2a0295f0ce39331dff0a225eaacd344d8a334cc33/SAAMO_Branded-by-Lex-and-Turner_Brand-identity-guide_Brand-architecture.jpg"> <img src="https://freight.cargo.site/t/original/i/aa074e32b2e302d391d820a2b895e7345cd8618f885d42bb6733cf089fcbc890/SAAMO_Branded-by-Lex-and-Turner_Instagram-profile.jpg"> <img src="https://freight.cargo.site/t/original/i/092b1a585302480faf3761dec9856b78809c07bcaca6eb71580bb2dd1683fd8b/SAAMO_Branded-by-Lex-and-Turner_Brand-identity-guide_Logo-as-profile-image.jpg"> <img src="https://freight.cargo.site/t/original/i/fea34e85586a4f4ec7d4696cec30124d71a15086525a6b62700fa4f79fc52ad8/SAAMO_Branded-by-Lex-and-Turner_Brand-identity-guide.jpg"> <img src="https://freight.cargo.site/t/original/i/947f857bedeae3f869b3f2f283e52ed195691ea24eda24d0c27466f4b8a387cb/SAAMO_Branded-by-Lex-and-Turner_Pictograms.jpg"> Brand artifactsBuilt with parts from the wordmark and color palette, these visual icons prove helpful in brochures and in the community centers. <img src="https://freight.cargo.site/t/original/i/ff30955148d3852b40957bca61c7e2dfbfd502c033b59e4d9fb86611cd0157dc/SAAMO_Branded-by-Lex-and-Turner_Brand-identity-guide_Use-of-pictograms.jpg"> <img src="https://freight.cargo.site/t/original/i/27ce9302a9992cb5dd33517635c362e301ee126456919173527ebac6ab705259/SAAMO_Branded-by-Lex-and-Turner_Open-brochure.jpg"> <img src="https://freight.cargo.site/t/original/i/794fe10a55a9d3eaf51ae7e54b70ac8221fe9689e0a6761c0dca926c1cbd3132/SAAMO_Branded-by-Lex-and-Turner_Preparations-at-SAAMO-Brussels.jpg"> <img src="https://freight.cargo.site/t/original/i/7b50ea9d5f2f73bca733ec7742f9f5fbd128e1f2f9227b9cd26c2da543e9ddfe/SAAMO_Branded-by-Lex-and-Turner_Brochure-and-folder.jpg"> <img src="https://freight.cargo.site/t/original/i/c793e494f4da44cb557733a4d3275ad320fdd54d03bc02e881c3c2ddd64a2d77/SAAMO_Branded-by-Lex-and-Turner_Front-and-back-of-brochure.jpg"> Brand uniformsSAAMO’s development workers go into their communities every day to make a difference. They wear the brand with love and pride. Easily recognizable by those who need them most. <img src="https://freight.cargo.site/t/original/i/339f3a3dd112108ee5744281e393f0be6be2ff8121f7d646e138347180605456/SAAMO_Branded-by-Lex-and-Turner_Man-wearing-zip-through-hoodie.jpg"> <img src="https://freight.cargo.site/t/original/i/0e3bfd7f163304566328bdfd9f750d9ebd16137ac9eb7ddba031f2633a11a97c/SAAMO_Branded-by-Lex-and-Turner_Warrior-face.jpg"> <img src="https://freight.cargo.site/t/original/i/dc3013d5778e833ee6b77fa336264de1827d3345ca4d16f0fd68a67f00c7b27b/SAAMO_Branded-by-Lex-and-Turner_Pen.jpg"> <img src="https://freight.cargo.site/t/original/i/7b600ed083c48e744a0dbf104a109be0076ecc8928c98bcb17c5165aba67b5da/SAAMO_Branded-by-Lex-and-Turner_Tote-bag.jpg"> <img src="https://freight.cargo.site/t/original/i/4a986bf8d5ca3916f224cbe13156d3952e03f4ad4c4f8c15a05ba5d966723b09/SAAMO_Branded-by-Lex-and-Turner_Identification.jpg"> <img src="https://freight.cargo.site/t/original/i/140719880f79b34c2448bfec2ab0f45f2dcf479acce011e20e1bfd82445a6228/SAAMO_Branded-by-Lex-and-Turner_Windjack.jpg"> <img src="https://freight.cargo.site/t/original/i/06e91018d48f5420d03674c5518b3e52ba69c3a6c83e3e679036828dbb179228/SAAMO_Branded-by-Lex-and-Turner_Woman-wearing-sweater.jpg"> <img src="https://freight.cargo.site/t/original/i/9c65a0a1d8574ad7f183c992c8cf107f1ceaf565410c8e029f7bba63673e15cb/SAAMO_Branded-by-Lex-and-Turner_Pencil.jpg"> <img src="https://freight.cargo.site/t/original/i/95a25e09d06227fe7ec40104810b2c642858e2864929c9c3fd587251e76a391c/SAAMO_Branded-by-Lex-and-Turner_Team-wearing-sweater.jpg"> Next up All projects https://hansgijbels.be/Optiek-ZIEN Fri, 09 Sep 2022 09:00:32 +0000 HANS GIJBELS https://hansgijbels.be/Optiek-ZIEN <img class="cover-img" src="https://freight.cargo.site/t/original/i/527c20bad04cb3e59762a4a335d162e2a70b5b1bfcd303241a5ccf0ed9936e13/Optiek-ZIEN_Branded-by-Lex-and-Turner_Magazine.jpg"> Optiek ZIEN Identity designBranding2021 Design project executed at Lex &amp; Turner EN Lien is a young entrepreneur who’s obsessed with everything glasses. After working in the eyewear industry for several years she decided to set up her own shop, combining her skills as an optometrist and her love for designer glasses. And so ZIEN was born. — ‘Zien’ is Dutch for seeing.ZIEN offers exclusive — sometimes obscure and innovative — eyewear brands in a cozy retail shop in Lien’s old hometown. ZIEN’s brand appearance needed to do two things: appeal to the designer glasses connoisseur without scaring away locals. So we sought out to create ‘balance without blandness’. Concept and design by Lex &amp; TurnerProject description based on the Optiek ZIEN case outline written by Ken Houben of Lex &amp; TurnerPhotography by Renaat Nijs <img src="https://freight.cargo.site/t/original/i/88c667d37911cf3a71d21e44b5483ef09e02a04ae5ee9eb60a81701c909e8134/Optiek-ZIEN_Branded-by-Lex-and-Turner_Logo-on-photograph.jpg"> WordmarkThe stylish typography and tight lock-up are perfect for accompanying the designer glasses on offer. The square shapes hint at eye tests typically associated with optometry. Minimal yet playful, balanced without blandness. <img src="https://freight.cargo.site/t/original/i/dba39ea867bcdd21a2bd3917acedf2bd3e00394d48944a11d5f6af6a38cb0794/Optiek-ZIEN_Branded-by-Lex-and-Turner_Logo-on-color.jpg"> <img src="https://freight.cargo.site/t/original/i/5f77bf81d7fc3f1dc437d90c9f76a6535ae025b1eeee25af7452522181bf5578/Optiek-ZIEN_Branded-by-Lex-and-Turner_Logo-on-paper-bag.jpg"> <img src="https://freight.cargo.site/t/original/i/4c917f777fe0efcb4edeb79f1f30b4574a6167c79a20e410ede660a3040e669b/Optiek-ZIEN_Branded-by-Lex-and-Turner_Eyewear-set.jpg"> <img src="https://freight.cargo.site/t/original/i/1c54a3ee3407cf9c52de8fd29b407ba37de467dbf79ed107baf477d98fbe496a/Optiek-ZIEN_Branded-by-Lex-and-Turner_Wordmark-puzzle-on-grid.jpg"> <img src="https://files.cargocollective.com/c700603/Optiek-ZIEN_Branded-by-Lex-and-Turner_Wordmark-puzzle-on-grid.gif"> <img src="https://freight.cargo.site/t/original/i/968d786a86c0c509833ec8205a2d34cb31ecdf8b82f67bfb2a45da40a16fda9d/Optiek-ZIEN_Branded-by-Lex-and-Turner_Comparing-eyewear.jpg"> <img src="https://freight.cargo.site/t/original/i/0c18311500b553092413fe9395deb2eff31a7e4305cccb90f7404833278ed281/Optiek-ZIEN_Branded-by-Lex-and-Turner_Check-card.jpg"> <img src="https://freight.cargo.site/t/original/i/56444dbf66ada9056f763807f49d2ea743fdc8716459543a3707079ad6c45d14/Optiek-ZIEN_Branded-by-Lex-and-Turner_Wide-advertisement.jpg"> <img src="https://freight.cargo.site/t/original/i/3bde97fdefe92987b0d5e88119fe45c7279ebf3b29ce6ffc00fb887c25b4ca3c/Optiek-ZIEN_Branded-by-Lex-and-Turner_Catalogue.jpg"> <img src="https://freight.cargo.site/t/original/i/6caefe03fa2ef5cd123ad851385aa023271f831d384ebaff11bee620277220d6/Optiek-ZIEN_Branded-by-Lex-and-Turner_Crossword-logo-on-postcard.jpg"> <img src="https://freight.cargo.site/t/original/i/fcf9555b606c00ed9ec243c575a2f4a63af81f2c85e3e241e392c8a12d6b8aa1/Optiek-ZIEN_Branded-by-Lex-and-Turner_Wordmark-pattern.png"> TypographyOpting for a single typeface keeps things looking clean and consistent with the visual identity. Space Mono is a fixed-width typeface built on a geometric foundation that matches the wordmark perfectly. <img src="https://freight.cargo.site/t/original/i/938099a30374b71f7eb0f3c1d5df4af6cb4b35c94757db90841a96802db3f27f/Optiek-ZIEN_Branded-by-Lex-and-Turner_Typography.jpg"> <img src="https://freight.cargo.site/t/original/i/c9856cda292f99a95bc360bbb4fbb52f364d33e1dc57e556864ff8a1c1ab59c9/Optiek-ZIEN_Branded-by-Lex-and-Turner_Tape-roll.jpg"> <img src="https://freight.cargo.site/t/original/i/cd5b47f1813682d6c9ac6dc31ffe7eed32a94448f0092c21574c15844fb5ac80/Optiek-ZIEN_Branded-by-Lex-and-Turner_Eyewear-on-website.jpg"> <img src="https://freight.cargo.site/t/original/i/651d49fa341aad33a3b5d88a40c4f8ec20679cd611fa81bc3f411a5d4f3d2edc/Optiek-ZIEN_Branded-by-Lex-and-Turner_Zero-as-eye.jpg"> <img src="https://freight.cargo.site/t/original/i/70b72bcc990b7bbe9329f8d2b784ddaa0a52b31967551e4a8631b0a119885c70/Optiek-ZIEN_Branded-by-Lex-and-Turner_Stationery.jpg"> <img src="https://freight.cargo.site/t/original/i/c850c3826a73336243619d3c6ce4189df67494787c4ef24df7c261bb285f6853/Optiek-ZIEN_Branded-by-Lex-and-Turner_Imagery.jpg"> <img src="https://freight.cargo.site/t/original/i/98d348f1f3787a60818294254d415424341f6925e9a91759d6a4e5655b6dc0df/Optiek-ZIEN_Branded-by-Lex-and-Turner_Store.jpg"> ColorZIEN’s brand identity doesn’t exist in a vacuum – it’s a real place! That’s why it made sense to use a warm clay color — found throughout the shop’s interior — as a foundation. <img src="https://freight.cargo.site/t/original/i/8b4098801dc43ce65b802bc388322df7d56b71454075ea83da981e5552d62194/Optiek-ZIEN_Branded-by-Lex-and-Turner_Instagram-post-on-mobile.jpg"> <img src="https://freight.cargo.site/t/original/i/a5709d9e7da45218182c8ce8220a65eba5af12efc0d229f621f3cba188ba3d84/Optiek-ZIEN_Branded-by-Lex-and-Turner_Coffee-and-eyeglasses.jpg"> <img src="https://freight.cargo.site/t/original/i/48b01a78fd064a6685069cb8319b0830b1dcaa93b42ca800b17333c67e7d393f/Optiek-ZIEN_Branded-by-Lex-and-Turner_Counter-in-store.jpg"> <img src="https://freight.cargo.site/t/original/i/13990c9e4323b2bf40a654d28acf3db25cd70189231cf3bf18d7739e3ed05952/Optiek-ZIEN_Branded-by-Lex-and-Turner_Shopping-bag.jpg"> <img src="https://freight.cargo.site/t/original/i/9924fa53a466e4d9a0fca3dae78721f46b7f74a1f4412b16cb54c9798eb64496/Optiek-ZIEN_Branded-by-Lex-and-Turner_Website.jpg"> <img src="https://freight.cargo.site/t/original/i/1d5b1d6dacc019f1ad1353d6d1678f4cb7ae76a73567efe0a8d940901cddbd0d/Optiek-ZIEN_Branded-by-Lex-and-Turner_Store-interior.jpg"> IconAdditionally, we designed an icon suitable for many modern applications where a square or round format is necessary. Simple, relevant, distinctive and recognizable on any scale. <img src="https://freight.cargo.site/t/original/i/3c8e2ea2f0ae456521d4c84f5112cb1e4e177dd247a356eb73e8d806a2ee6d5f/Optiek-ZIEN_Branded-by-Lex-and-Turner_Icon-as-profile-picture.jpg"> <img src="https://freight.cargo.site/t/original/i/61d6df90c87910133e71acdb92ef557ea74f111601f12a180fc0088101723c65/Optiek-ZIEN_Branded-by-Lex-and-Turner_Bag.jpg"> <img src="https://freight.cargo.site/t/original/i/39a1641c5de7c112ef681661f12e251936fb6a4bd943a0fb9da01ea515f14c74/Optiek-ZIEN_Branded-by-Lex-and-Turner_Business-card.jpg"> Next up All projects